Demographics and psychographics

 1) What information do media companies use to create a demographic profile of their audience? 

A demographic audience profile defines groups based on things like, gender,income,education and occupation.

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?
understanding your consumers interest,attitudes; and where to find them online not only allows you to craft a message that resonates but also ensure you to you're investing in the right channels to reach them.
3) What are the seven different Pychographic groups? 
Lifestyle;
Interest;
Social status;
Values;
Attitudes;
Personality;
Opinions;
4)  Write a brief summary of what each Psychographic group is seeking or motivated by.
psychographic segmentation is a market research method used to divide a market or customer group into segments based on their beliefs values, lifestyle, social status, activities, interests, and opinions and other psychological criteria.

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 
caring for others
listening to what others have to say
Acting excited for a project
cheerful
trusting

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