Denotation & Connotation blog tasks: advert analysis

 

1) Write an analysis of the WaterAid advert above using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert?

denotation

in the water aid advert , there is a young boy where you can see he is sad. there is a logo example of written and verbal codes. there is a technical  code such as a village cottage and a tree in the background of the advert. the advert ensure the young boy is standing out to the consumers.

connotation                                                                                                                                                                 in the water aid advert, the connotation of the realistic scheme  in the background indicates how the young boy is from a very poor a state where one lacks access to basic needs such as food, clothing and shelter.the typography (font ) is in bold and 'dig toilets' not graves' 

2) Now choose your own choice of advert from Google images. Save it to your documents, insert it into your blogpost and write an analysis using denotation and connotation, explaining what the advert is communicating to the audience. 
  
Extension: Print advert research
  
Read this design blog on some of the best print adverts of all time. Choose one advert that you feel is particularly powerful in terms of its use of connotations and analyse why it is so successful

denotation

a carbonated soft drink flavoured with coca leaves, cola nuts, caramel, etc. 2. ( modifier) denoting the spread of American culture and values to other parts of the world.

Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day.

connotation

One of the most interesting aspects of the Coca-Cola logo is that it does not highlight what the company sells. Yet, consumers from around the world know the Coca-Cola logo and what they sell! The visual identity of Coca-Cola portrays love, passion, purity and humility.